If you do not have the money to spend on hiring someone to prepare your tax returns, you will have to prepare your taxes returns yourself. This can be difficult and many look to online resources for help on how to make sure they are filling out their tax forms correctly. You could go on websites like About.com for quick tips http://taxes.about.com/od/taxplanning/qt/first_time.htm. Yet, there may be better options. Many companies are utilizing snackable social media to help people with their taxes. They will produce short video clips with tips or instructions on how to do certain things when it comes to filling tax forms for the IRS. This allows taxpayers to gain trust in the company and then eventually want to buy their product or service. The majority of companies that use this tactic are banks and tax help companies. One such example is HR Blocks snippet on filling separately or as a married couple.
The IRS has workshops online for filing taxes, but they are not so snackable.
If not using a video, some companies use their website to offer tips on filing taxes. H&R Block has this tax calculator on their website which attracts people to their website and may lead them to want to purchase their services. Turbo tax also uses this tactic, but it is slightly more obvious that they want you to purchase something, as all the calculators are only to “try”.
Turbo tax also sponsors a blog called “The Tax Center” which is a part of the website DailyFinance. This blog gives tips about E-filing and other tax related hints. This is a smart tactic because they are making themselves part of the IRS conversation. When people are searching for help, they’ll see turbo tax everywhere.